Daydream: Reinventing Retail Discovery

Daydream began in 2022, when its founders — frustrated by endlessly scrolling through irrelevant search results online — asked a straightforward question: why is it still so hard to find the right thing to buy online? What started as personal frustration quickly grew into a mission to make online shopping smarter and more personal. By early 2023, Daydream had launched with the goal of becoming a true digital shopping agent.

Fueling the Vision

It didn’t take long for Google Ventures, Index Ventures, and others to see what Daydream was building — a rare blend of retail expertise and technical imagination aimed straight at an everyday activity. The founders’ everyday story resonated with investors who wanted their capital to back practical, long-lasting change.

Solving the Shopping Puzzle

Daydream’s path has been shaped by active listening — running trials, learning from their retail partners, and improving the platform one interaction at a time. Investor buy-in came not just from potential market size but from watching the team work methodically and adapt to feedback.

Turning Points on the Journey

• 2022: Daydream is founded

• 2023: Launches with beta users and secures major investment

• 2024: Raises $50M, expands retail partnerships, scales rollout

• 2025: Grows its user base and pilots “smart closet” and curated collection features

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Redefining How We Shop

Daydream aims to become the go-to destination for fashion advice and discovery, with future plans to let users create smart closets, match items, and share curated collections powered by AI. The platform expects these features will create a more personal and collaborative online shopping experience as digital habits evolve.

Investor Spotlight: Index Ventures, Forerunner Ventures, Greylock Partners

Daydream’s trajectory has been marked by investors with backgrounds in consumer platforms and retail technology.

Index Ventures; Index has invested in a range of global consumer and enterprise companies. Its support for Daydream reflects confidence in new approaches to online retail.

Forerunner Ventures; With a focus on commerce and consumer products, Forerunner backed Daydream as part of its ongoing interest in emerging shifts in shopping and digital discovery tools.

Greylock Partners; Greylock has a history of working with technology companies at early and growth stages. Their involvement provided perspective on scaling consumer-facing platforms like Daydream.

FAQs

Who are the main investors backing Daydream?

Daydream has attracted investment from some of the most prominent names in venture capital, including Index Ventures, Forerunner Ventures, and Greylock Partners. These investors have supported Daydream due to its innovative approach to online shopping and its potential to reshape how consumers discover and purchase products.

How did Daydream secure funding for its growth?Daydream’s journey was accelerated by key investments from leading venture capital firms. Index Ventures, Forerunner Ventures, and Greylock Partners saw the company’s potential in transforming the retail landscape and invested in its mission to make shopping smarter and more personalized.

What expertise do Daydream’s investors bring to the table?The investors behind Daydream bring a wealth of experience in consumer platforms, retail technology, and scaling startups. Index Ventures has a track record of supporting global consumer companies, Forerunner Ventures specializes in commerce and consumer products, and Greylock Partners has a strong history of helping technology companies grow into industry leaders.